Importance of Corporate Videos for Business
The world of today is fast. We need things in a jiffy. And it should be as instant as snapping your fingers. So why should the mode of communication you use be slow?
Today’s marketers are into all types of media to get their message out there so that the public takes notice. Traditional media has its advantages. But there’s a reason why it’s called traditional media. New Media is here to stay and the best mode of communication to take full advantage of New Media is video, especially a corporate video for your business.
Customers love video
The customer of today loves to be informed. He needs to know what he is buying. What the company producing the product is doing and so on. Getting a corporate video for your business will enlighten the customer about everything that you do in brief detail.
So anytime, anyone enters the name of your business on YouTube, you have the first say on how the customer perceives your company.
Corporate videos deliver your message, fast
Corporate videos are great at providing detailed information about the image of your company. And modern corporate videos don’t go beyond 2-3 mins. This provides enough time to excite, hold your customer’s attention and also deliver the message you intend for your audience to understand.
The power of emotion
When a customer or stakeholder is emotionally attached to something, he has more loyalty and compassion toward that entity. With corporate films, you can show the real story behind the establishment and advancement of your business.
Only video allows you to show the complete story of your business; about all the experiences you’ve had over the years, creating an emotional bond between your customer and your company.
Reach global audiences
With sites like YouTube and Vimeo having access to billions of people, the video you produce has the capability to reach a wide set of audiences. Corporate films give you the power to market your company across borders.
They also allow you to reach new markets and display your potential across everything you produce.
Highlight company achievements
Corporate videos provide a great platform to exhibit the various laurels brought in by the company. It convinces the customers and other stakeholders that your company is committed to the promise it makes and that quality is your highest priority. Videos are a very powerful way to showcase your company’s abilities and how they are being appreciated by world-class agencies.
Cinimage Studios is a contemporary filmmaking studio in Bangalore that produces a variety of personalized experiences across different video platforms from high-quality corporate films, TV commercials, product videos, motivational videos, training videos to many more. With more than 1000 corporate videos produced for big brands like HP, P&G, Rittal, Terex, and many more, we have 8 years of proficiency in creating exciting and compelling videos across industries.