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Make Customers Your Brand Ambassadors With Testimonial Video Production

Is there anything better than having happy clients make a pitch for your business? Our top-tier testimonial video production services turn your best customer experiences into your most powerful marketing weapons.

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Brands we have worked with

Why Testimonial Video Production Works?

Picture this: you’re a business trying to get more customers. You’ve built a decent website, you’re engaging people on social media, you’re putting out ads, and convincing prospects to sign up to your email list. But, they are still not ready to buy. How do you win these hard-to-convert customers? How do you turn them from interested prospects to purchasing clients? A customer testimonial video can be a game changer for you!

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Nothing beats a glowing testimonial video.

  • Infuse life into product sales with credible testimonial videos.
  • Create a buzz around your product success or demonstrate how your product works.
  • Boost LTV and reinforce value among existing clients.

As a hardened Video Production company in India, we throw our magic into each engagement.

3 Ways Our Testimonial Video Production Benefits Your Brand

  • Intrigues and engages
    Genuine human stories have tremendous power to attract people and get them invested in the narrative unfolding before their eyes. Our customer testimonial videos are crafted to entice, engage, and intrigue the viewers, keeping their interest intact till the end.
  • Influences
    We dial up the authentic tone by building a problem/solution narrative that’s mostly unscripted, while ensuring the promotional tone is mellowed down. This video format is all about putting the spotlight on customers and how they got their problem solved. For prospects who haven’t made up their mind about your product or service, seeing someone with a similar problem find solution in your offering can be a highly relatable and influential experience.
  • Elicits action
    Even the most compelling marketing/sales message can pale in comparison to a well-crafted testimonial video, thanks to ability to drive trust and social proof. And, it’s trust that convinces people to take action. At Cinimage, we are storytelling experts that know exactly what goes into crafting a video that establishes an emotional connect with viewers and provokes action.

Our Testimonial Video Production Process

When you choose Cinimage, you choose quality and convenience. Our video production process is designed to achieve results while making your life easier. From planning, logistics, and shooting to post-production, we take care of it all, so you don’t have to lift a finger!

  • Gathering Information
    In our initial meeting with your team, we focus on getting to know your business, product/service, customers, market, visions, and goals. This is where we collect everything we need to scope out the project and create a strategy that’ll get your nod of approval.
  • Pre-production
    One of the most challenging aspect of our testimonial video production process is coordinating your, your clients’, and our team’s schedules for the day of the shoot. Most of our pre-production efforts go into straightening out the logistics to make for a smoother dive into the shooting and production.
  • Production and shooting
    We begin by brainstorming interview questions that will be instrumental in building the perfect narrative. A testimonial video often tells a genuine, un-staged story through tons of lifestyle shots, which are known as B-rolls in the business. We film the interview and capture B-roll footage of your customer using your product in their own environment.
  • Post-production
    It’s time to utilize various post-production techniques and colour correction/grading to render a cinematic quality to the raw footage and turn it into a stunning film. We also add visual effects, background music, voice-overs, and other sound effects to bring it all alive.

Ready to Build Buyers’ Trust & Social Proof With Video Testimonials? Get Started With Our Top-Notch Testimonial Video Production Today!

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Frequently Asked Questions

What is the typical process that you follow while offering video production services?2021-11-22T08:17:23+05:30

It depends on who’s asking us. Brands, Enterprise, Customers and Start Ups, generally come with a clean slate. As an end to end video production house we get involved from the very beginning. Where as mainline and digital agencies generally approach us with a script, and we pitch in right there and pick up the baton. So, the process ideally starts from pre-production services, which many times includes, writing scripts and prepping storyboard. We follow that up with the production planning, head for the shoot, and return with the material for post-production. In the post, we put together the film as per the storyboard or the script; further to that, music and colour grading is done. Meanwhile, we keep sending the client draft versions so that the client is involved in every step of video production lifecycle. This helps in reducing iterations and faster TATs.

How long a typical video production takes to complete?2021-11-16T07:53:26+05:30

Depending on the video category, we plan our TATs. A typical video production takes about 3 – 4 weeks to complete once the project gets on board. However some productions like corporate videos, are heavy on logistics and could take a little longer. But we fondly remember those challenging productions that were delivered even in 10 days flat!

Do you write scripts as well? And can you write them for any industry / sector / category of the film?2021-11-22T08:14:34+05:30

Yes, we do write scripts as we have always positioned ourselves as an end to end video production company in India. We have a talent roster that comprises of creative writers from across the country with more than 20 years of cumulative experience helping brands and enterprises gain advantage of their prior writing experience in the similar sectors and video categories. This again helps in TATs and quality of the overall production. Hope you heard – script is all that matters, rest is all about finishing.

What does your team comprise of?2021-11-22T08:14:25+05:30

We are a team of writers, directors, cinematographers, producers and production managers. For a project, be it a Corporate video, Digital Ad, Animated Explainer Video, Product Video, or even a Testimonial Video a typical team is prepped and onboarded by a Creative Producer. This person owns the entire project and forms a strong link between our client, our key accounts managers and the complete production team.

Do you use any project management tool?2021-11-22T07:46:34+05:30

We use Slack. It works like a charm!

How do you take a brief?2021-11-22T08:13:14+05:30

In general, the brief is provided by our clients in a written format. If, that is not available, we enable our clients by drafting key objectives and other important details through our Creative Brief Doc that we share with our inquiring clients. This helps putting together everything that we need to understand the project better.

What is the first thing that you would like to know about a project?2021-11-16T07:57:39+05:30

The goal. We try to understand the goal of the entire engagement and tie-up everything that we do around it. This helps in ensuring the entire video production exercise is leading in the right direction.

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