Brands we have worked with
Why Testimonial Video Production Works?
Picture this: you’re a business trying to get more customers. You’ve built a decent website, you’re engaging people on social media, you’re putting out ads, and convincing prospects to sign up to your email list. But, they are still not ready to buy. How do you win these hard-to-convert customers? How do you turn them from interested prospects to purchasing clients? A customer testimonial video can be a game changer for you!
Customer testimonial videos put your most successful or unique customer experiences on screen, turning your raving customers into powerful advocates of your business, product or service.
At Cinimage, we are a testimonial video production company with a difference. Our testimonial video production services go beyond the average product or brand review. We craft compelling narratives around what your clients love most about your brand and deliver them as engaging, energetic, and captivating films of high calibre.
Nothing beats a glowing testimonial video.
- Infuse life into product sales with credible testimonial videos.
- Create a buzz around your product success or demonstrate how your product works.
- Boost LTV and reinforce value among existing clients.
As a hardened Video Production company in India, we throw our magic into each engagement.
3 Ways Our Testimonial Video Production Benefits Your Brand
- Intrigues and engages
Genuine human stories have tremendous power to attract people and get them invested in the narrative unfolding before their eyes. Our customer testimonial videos are crafted to entice, engage, and intrigue the viewers, keeping their interest intact till the end.
We dial up the authentic tone by building a problem/solution narrative that’s mostly unscripted, while ensuring the promotional tone is mellowed down. This video format is all about putting the spotlight on customers and how they got their problem solved. For prospects who haven’t made up their mind about your product or service, seeing someone with a similar problem find solution in your offering can be a highly relatable and influential experience.
- Elicits action
Even the most compelling marketing/sales message can pale in comparison to a well-crafted testimonial video, thanks to ability to drive trust and social proof. And, it’s trust that convinces people to take action. At Cinimage, we are storytelling experts that know exactly what goes into crafting a video that establishes an emotional connect with viewers and provokes action.
Our Testimonial Video Production Process
When you choose Cinimage, you choose quality and convenience. Our video production process is designed to achieve results while making your life easier. From planning, logistics, and shooting to post-production, we take care of it all, so you don’t have to lift a finger!
- Gathering Information
In our initial meeting with your team, we focus on getting to know your business, product/service, customers, market, visions, and goals. This is where we collect everything we need to scope out the project and create a strategy that’ll get your nod of approval.
One of the most challenging aspect of our testimonial video production process is coordinating your, your clients’, and our team’s schedules for the day of the shoot. Most of our pre-production efforts go into straightening out the logistics to make for a smoother dive into the shooting and production.
- Production and shooting
We begin by brainstorming interview questions that will be instrumental in building the perfect narrative. A testimonial video often tells a genuine, un-staged story through tons of lifestyle shots, which are known as B-rolls in the business. We film the interview and capture B-roll footage of your customer using your product in their own environment.
It’s time to utilize various post-production techniques and colour correction/grading to render a cinematic quality to the raw footage and turn it into a stunning film. We also add visual effects, background music, voice-overs, and other sound effects to bring it all alive.
Ready to Build Buyers’ Trust & Social Proof With Video Testimonials? Get Started With Our Top-Notch Testimonial Video Production Today!
Let the results speak for themselves.
Our clients inspire us to do more!
Here’s what they say about us
Brand Manager - NetAPP
Brand Manager - Zepto
Head of Marketing - Homelane
More kind words from our clients
Overall, it was a smooth process with the Cinimage team of professionals – from aligning on the requirement to post production.
We’re happy with the quality of output and look forward to working with them in the future.
Creative Lead, Marketing Team - NoBroker Technologies Pvt Ltd
We wanted to make a video with our customers and internal teams spread across India and the UK. Despite COVID, Cinimage was quick to respond! And they completed the project within a limited time and budget, without compromising quality. We will work with them again!
Associate Manager - Transportation Business - Tata Elxsi
It was an excellent experience working with the Cinemage team. They are top-notch professionals, and we really liked the outcome. The team was able to make our corporate video vision a reality.
General Manager - Marketing - Laurus Bio
Frequently Asked Questions
It depends on who’s asking us. Brands, Enterprise, Customers and Start Ups, generally come with a clean slate. As an end to end video production house we get involved from the very beginning. Where as mainline and digital agencies generally approach us with a script, and we pitch in right there and pick up the baton. So, the process ideally starts from pre-production services, which many times includes, writing scripts and prepping storyboard. We follow that up with the production planning, head for the shoot, and return with the material for post-production. In the post, we put together the film as per the storyboard or the script; further to that, music and colour grading is done. Meanwhile, we keep sending the client draft versions so that the client is involved in every step of video production lifecycle. This helps in reducing iterations and faster TATs.
Depending on the video category, we plan our TATs. A typical video production takes about 3 – 4 weeks to complete once the project gets on board. However some productions like corporate videos, are heavy on logistics and could take a little longer. But we fondly remember those challenging productions that were delivered even in 10 days flat!
Do you write scripts as well? And can you write them for any industry / sector / category of the film?
Yes, we do write scripts as we have always positioned ourselves as an end to end video production company in India. We have a talent roster that comprises of creative writers from across the country with more than 20 years of cumulative experience helping brands and enterprises gain advantage of their prior writing experience in the similar sectors and video categories. This again helps in TATs and quality of the overall production. Hope you heard – script is all that matters, rest is all about finishing.
We are a team of writers, directors, cinematographers, producers and production managers. For a project, be it a Corporate video, Digital Ad, Animated Explainer Video, Product Video, or even a Testimonial Video a typical team is prepped and onboarded by a Creative Producer. This person owns the entire project and forms a strong link between our client, our key accounts managers and the complete production team.
We use Slack. It works like a charm!
In general, the brief is provided by our clients in a written format. If, that is not available, we enable our clients by drafting key objectives and other important details through our Creative Brief Doc that we share with our inquiring clients. This helps putting together everything that we need to understand the project better.
The goal. We try to understand the goal of the entire engagement and tie-up everything that we do around it. This helps in ensuring the entire video production exercise is leading in the right direction.