More than 60% of customers buy a product after watching a video about it. But, all videos won’t trigger that reaction. A survey of online viewers show that 75% of people stop watching a poor-quality video in less than 4 minutes. What does that say about the fate of your product video if it’s not well-made?
A product video is a powerful tool to break the barrier to online purchasing by letting customers see your product in motion. It shows them what they can expect and though they can’t touch the product before buying, they can see someone else do it. That’s pretty much what all product videos set out to do. But the ones that do the best job keep the viewers hooked till the end.
At Cinimage, we craft product videos that engage the customers, show them the value in your offering, and, most importantly, make sure they are not bored to death. We believe the key to an effective product video production lies in this simple formula:
Engagement + Value + Entertainment = Sales
We know exactly what it takes to make product videos that people love to watch. As a full-service team, we handle everything, from scouting for talent and location to post-production. So, if you’re looking to create stunning product films that create demand and sales for your offerings, look no further!