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Product Video Production That Makes Your Product Captivate & Convince Buyers

People trust their eyes more than their ears. Why not show them how your product can change their lives instead of just telling them? That’s the idea that forms the core of Cinimage’s product video services.

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Brands we have worked with

What Makes an Awesome Product Film?

More than 60% of customers buy a product after watching a video about it. But, all videos won’t trigger that reaction. A survey of online viewers show that 75% of people stop watching a poor-quality video in less than 4 minutes. What does that say about the fate of your product video if it’s not well-made?

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The best product deserves the best product video.

  • Inform and impress prospective customers with an engaging video.
  • Loyalty inspiring videos with breathtaking shots, stories, and graphics.
  • Utilize over a decade of award-winning experience in video production.

As a hardened Video Production company, we throw our magic into each engagement.

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Why Work With Us for Product Video Production?

  • Flair for storytelling
    Our product films make your product the star of the show, making sure the best features of your product get highlighted. And, we do it in a way that viewers are intrigued, entertained, and feel a persuasive pull to buy your product.
  • Dedicated team
    Our in-house team of talented professionals bring years of experience to every project. We outsource nothing, which means we have complete control over quality and deliver exactly what we promise.
  • Assured customer delight
    Ensuring a delightful customer experience is our priority and it shows in every interaction we have with you. From the kick-off stage to the final delivery and project handover, it’s smooth sailing for you through and through.

Our Product Video Production Process

While each project we handle is unique, there are some basic steps in our video production process. Here’s how it goes.

  • Consultation
    This stage is all about us trying to get as much info as possible about your product. We spend time to know your product inside out, understand your market and audience, and chalk out the scope of the project.
  • Pre-production
    Our pre-pro covers everything from brainstorming ideas to formulating the creative roadmap to getting the cast and crew on board and setting up the logistics. We leave no stone unturned to make your experience with us as stress-free as it gets.
  • Video production
    This is where our video producers, directors, and cinematographers roll up their sleeves and get to work to make your vision come to life. We assemble the crew and set up the shoot, along with a plan-B in place, to ensure nothing comes between the desired and the final outcome.
  • Post-production
    The video footage is polished and made to impress by implementing techniques like colour correction, colour grading, and transitions. We might also add VFX, sound effects, music, and voice-overs depending on the project type.

Types of Product Videos to Choose From

At Cinimage, we don’t stop at product videography. We utilize a range of different techniques such as animation or screencasting to give your product videos a fresh perspective and one-of-a-kind treatment.

  • Product demos
    These are, by far, the most popular category of product videos. By demonstrating how a product works and walking the viewers through the exact way to use it, these videos make it easier for customers to make a well-informed purchase decision.
  • Animated product videos
    Animated videos have the ability to help your product stand out through a memorable character or a fun story around the product. While these videos are a hit with most product types, they work particularly well for product prototypes.
  • Screen capture videos
    Also known as screenscasts, these videos are ideal for product walk-throughs, tutorials, training, and how-to videos and work great for marketing tech products like software, websites, and applications.
  • Ecommerce videos
    These videos are specially made to live on ecommerce sites like Amazon, eBay, Etsy, and Shopify, with the purpose to give an interested viewer everything they want to know about a product. Good ecommerce videos often seal the deal by convincing the buyer to click on ‘buy now’.

Let the results speak for themselves.

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