Brands we have worked with
What Makes an Awesome Product Film?
More than 60% of customers buy a product after watching a video about it. But, all videos won’t trigger that reaction. A survey of online viewers show that 75% of people stop watching a poor-quality video in less than 4 minutes. What does that say about the fate of your product video if it’s not well-made?
A product video is a powerful tool to break the barrier to online purchasing by letting customers see your product in motion. It shows them what they can expect and though they can’t touch the product before buying, they can see someone else do it. That’s pretty much what all product videos set out to do. But the ones that do the best job keep the viewers hooked till the end.
At Cinimage, we craft product videos that engage the customers, show them the value in your offering, and, most importantly, make sure they are not bored to death. We believe the key to an effective product video production lies in this simple formula:
Engagement + Value + Entertainment = Sales
We know exactly what it takes to make product videos that people love to watch. As a full-service team, we handle everything, from scouting for talent and location to post-production. So, if you’re looking to create stunning product films that create demand and sales for your offerings, look no further!
The best product deserves the best product video.
- Inform and impress prospective customers with an engaging video.
- Loyalty inspiring videos with breathtaking shots, stories, and graphics.
- Utilize over a decade of award-winning experience in video production.
As a hardened Video Production services in India, we throw our magic into each engagement.
Why Work With Us for Product Video Production?
- Flair for storytelling
Our product films make your product the star of the show, making sure the best features of your product get highlighted. And, we do it in a way that viewers are intrigued, entertained, and feel a persuasive pull to buy your product.
- Dedicated team
Our in-house team of talented professionals bring years of experience to every project. We outsource nothing, which means we have complete control over quality and deliver exactly what we promise.
- Assured customer delight
Ensuring a delightful customer experience is our priority and it shows in every interaction we have with you. From the kick-off stage to the final delivery and project handover, it’s smooth sailing for you through and through.
Our Product Video Production Process
While each project we handle is unique, there are some basic steps in our video production process. Here’s how it goes.
- Consultation
This stage is all about us trying to get as much info as possible about your product. We spend time to know your product inside out, understand your market and audience, and chalk out the scope of the project.
- Pre-production
Our pre-pro covers everything from brainstorming ideas to formulating the creative roadmap to getting the cast and crew on board and setting up the logistics. We leave no stone unturned to make your experience with us as stress-free as it gets.
- Video production
This is where our video producers, directors, and cinematographers roll up their sleeves and get to work to make your vision come to life. We assemble the crew and set up the shoot, along with a plan-B in place, to ensure nothing comes between the desired and the final outcome.
- Post-production
The video footage is polished and made to impress by implementing techniques like colour correction, colour grading, and transitions. We might also add VFX, sound effects, music, and voice-overs depending on the project type.
Types of Product Videos to Choose From
At Cinimage, we don’t stop at product videography. We utilize a range of different techniques such as animation or screencasting to give your product videos a fresh perspective and one-of-a-kind treatment.
- Product demos
These are, by far, the most popular category of product videos. By demonstrating how a product works and walking the viewers through the exact way to use it, these videos make it easier for customers to make a well-informed purchase decision.
- Animated product videos
Animated videos have the ability to help your product stand out through a memorable character or a fun story around the product. While these videos are a hit with most product types, they work particularly well for product prototypes.
- Screen capture videos
Also known as screenscasts, these videos are ideal for product walk-throughs, tutorials, training, and how-to videos and work great for marketing tech products like software, websites, and applications.
- Ecommerce videos
These videos are specially made to live on ecommerce sites like Amazon, eBay, Etsy, and Shopify, with the purpose to give an interested viewer everything they want to know about a product. Good ecommerce videos often seal the deal by convincing the buyer to click on ‘buy now’.
Our clients inspire us to do more!
Here’s what they say about us
Aanandita Bhatnagar
Brand Manager - NetAPP
Anant Rastogi
Brand Manager - Zepto
Rajeev GN
Head of Marketing - Homelane
More kind words from our clients
Overall, it was a smooth process with the Cinimage team of professionals – from aligning on the requirement to post production.
We’re happy with the quality of output and look forward to working with them in the future.
Jia Krishnani
Creative Lead, Marketing Team - NoBroker Technologies Pvt Ltd
We wanted to make a video with our customers and internal teams spread across India and the UK. Despite COVID, Cinimage was quick to respond! And they completed the project within a limited time and budget, without compromising quality. We will work with them again!
Sreeraj Nair
Associate Manager - Transportation Business - Tata Elxsi
It was an excellent experience working with the Cinemage team. They are top-notch professionals, and we really liked the outcome. The team was able to make our corporate video vision a reality.
