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All About Video Production Equipment: Tools, Accessories & Software Required

Today, all the marketing bets are placed on video content as it has outperformed every other type of content out there by taking up a whopping 82% of all internet traffic. There is a higher demand for quality corporate video productions, wedding video productions, social media videos etc. But studio video production of high value doesn’t come easily.

Reputed video production companies have the best tools in the trade to meet the growing demand for quality and creativity in this field. So, what video shooting accessories do they use? What equipment is needed for video production? Let’s dive into this best video production equipment checklist to find out.


Getting a camera that can do multiple things and have quality at the same time must be the most under-stressed point here. Nothing beats having a good quality video camera that delivers 4K or higher quality. We suggest a 4K hybrid camera as a piece of essential video equipment.

You can either buy a decent 4K camera like a Canon EOS range, DSLR or mirrorless camera or consider renting production equipment out and trying it out before buying it. Your option could double out as your go-to photography and videography camera as well.


The lens is detrimental to everything you do with a camera. Shots that call for close-ups, wides and whatnots. It is great to have a basic set of lenses that can handle a host of different situations. Make sure you have lenses of different focal lengths, one each that are versatile, macros lenses ideal for closeups, wide and stable. It would also be good to invest in polarizers and filters to give your image quality.

Cinema Camera

This is a high-end camera which is best if rented since you are starting out on your production company. The advantage of having access to a cinema camera is that you can land clients who are looking to shoot videos for commercial purposes. Clients would often prefer the highest quality when it comes to making a purchase. Until you can invest in a high-quality RED camera, rent one so that your brand can offer high-end video productions.


This part is entirely dependent upon what kind of video productions you would be focusing on. Is it going to be static shots for interviews or ones that have a lot of moving around?

Invest in a:

  • Tripod is a must-have Invest in a good fluid head and sturdy tripod for the best static shots
  • Gimbals are an excellent investment for they give immense flexibility and stability for swivel shots
  • Slider for smooth movements and versatile shots
  • Handheld rig for close action shots and mimic movement of characters with stability

Three-Point Lighting Kit

There is no means of beginning a lighting kit without the three-point lighting kit. Every production team needs one. It is the starting point to getting lighting right and taking to all creative directions possible. A key light, a backlight and a fill light.

Invest in a three-point light kit that is sturdy, functional and easy to carry around. Lighting is a great place to make a good investment.

Audio and Mic options

A good video should be accompanied by good-quality audio. Without which the entire experience can seem off. Each video set has a different audio need. Some need clip-on mics while others need more ambient sound.

It is great if you can afford an audio bundle. A basic audio kit should have the following as they come in handy for a variety of projects.

  • A lavalier microphone kit, preferably wireless
  • Shotgun boom microphones
  • Headphones
  • Boom mic pole and stand
  • Multi-channel audio recorder

Post Production Requirements

There is as much work post-production as there is during production. Investing in building a good production company means you cannot cut costs here. Most of your post-production work requires a powerful computer, versatile software, and a lot of apps, plugins and resources. Here is a breakdown of these.

Editing Computer: Invest in a powerful computer with at least the minimum requirements for fast online and offline editing. If your computer has a processor, then the minimum memory and processing requirements are Intel Core i7 2.3GHz four-core for offline editing and  Dual Intel Xeon 2GHz six-core for online editing.

Since most editing software now supports GPU or graphics processing units, your PC with a Video card GPU would require a minimum memory and processing of NVIDIA GeForce GT 750M for offline editing and Dual NVIDIA GeForce GTX 760M for online editing.

Editing Software: An editing software that you are comfortable with but nothing less than industry standard is an ideal investment. If you do not know what to pick from the numerous option in the market, stick to the big names like Adobe Premier Pro CC, iMovie (Apple), DaVinci Resolve 16, Final Cut Pro X or VSDC.

Plugins and Other Resources: There is a host of different plugins, apps and resources that you can add to your video editing software. It depends on your client’s needs and the range of videos that you are focusing on. Plugins like Adobe After Effects, Film Convert,  Red Giant Magic Bullet Suite etc are some interesting ones to begin with.

Apart from all of the above, be wise and invest in a heavy-duty memory card, XLR cables, LED lighting, external hard drives etc.

Summing Up

If you’re looking to put together your own video production setup, getting the right equipment in your toolkit can get you rolling straight into the creative world of video content. However, if you simply want a video for your brand, you wouldn’t have to start one and do everything from scratch. For such video productions, Cinimage is your best choice. We do a whole range of video productions from advertisements to corporate videos and everything else in between. Reach out to us to discuss your next video project!

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