Corporate Videos as a Marketing Tool
Corporate videos can be a great marketing tool for expanding your business and increasing brand awareness. That is due to the fact that 80% of people visiting a website prefer watching videos included in blog posts to simply reading a bunch of text. So, it makes perfect sense to create high-quality videos that will help you build a strong brand and a lucrative business.
Corporate video production is definitely on the rise, and it can help you quickly popularize your brand, so if you still haven’t gotten around to including corporate videos in your marketing campaign, now is the time to do it. Let’s look at all the benefits of adopting this strategy.
Corporate Videos Will Increase the Traffic to Your Site
If your website includes plenty of video material, it is 53 times more likely that it will pop up near the top of a SERP when people type keywords related to your niche into a search engine, well above a website with no videos. Obviously, that gets you more traffic and better search engine optimization, which helps build your brand quickly and easily by attracting a greater number of customers and getting them interested in your products and services.
Having corporate videos that are interesting and engaging on your website will make the visitors stay longer, which additionally improves your site’s ranking in Google’s algorithms, ultimately helping you increase your brand’s popularity, not to mention what you can accomplish by putting your corporate video on YouTube, since it is the second-largest search engine in the world, and it can get you a lot more clients.
You Can Immediately Capture Your Audience’s Attention
People tend to remember visual material much better than any other medium, so corporate videos on your website are the best way of capturing your audience’s attention. What’s more important is that they will probably do your marketing for you, since they will share your videos on social media networks, thus helping you increase brand awareness at no additional cost.
That’s not all – they are more likely to buy your product after watching a detailed corporate video explaining your brand philosophy. So, these videos can help you boost your conversion rates and your sales as well. Hiring a corporate video production company is one of the best things you can do for your brand, so we advise you to seriously consider it.
We provide excellent corporate video production in Bangalore, so If you have any further questions about this type of promotional video just contact us and we will provide you with all the information you need.