6 Types of Product Videos You Need to Start Creating for Your Business in 2023
Video is crucial to any successful marketing strategy in today’s digital age. Not only is it a highly effective way to showcase your products and services, but it also helps to build trust and credibility with your target audience.
Now is the time to start if you’re not already incorporating video into your marketing efforts. In this blog post, we’ll explore six types of product videos that you need to start creating for your business in 2023.
What is a Product Video?
A product video is a promotional video designed to showcase a product and highlight its features, benefits, and use cases. Companies often use product videos to market their products and give potential customers a better understanding of what the product does, how it works, and why it might be helpful for them.
Product videos can be used on various platforms, including websites, social media, and e-commerce sites, and are often incorporated into marketing campaigns to help drive sales and increase brand awareness.
The Never-Say-Die Popularity of Product Videos
There are several reasons why product videos are popular. And for these very reasons, you can expect product videos to top the charts in marketing strategies for years to come.
Product videos can effectively demonstrate the features and benefits of a product, which can be difficult to convey through text or images alone. Potential customers understand how the product works and how it might be used in their daily lives, which can be especially helpful for more complex or technical products. A study by Animoto proves this, as 96% of customers find product videos helpful while making a purchase.
Product videos can be an engaging and compelling way to promote a product and help capture potential customers’ attention. 71% of consumers prefer it over other types of content, according to a study. It can be shared on social media and other online platforms, which can help to increase the reach and visibility of the product, which can help to increase sales and revenue.
Studies also show that 58% of consumers consider companies that make videos more trustworthy, making it a preferred mode of engagement with a company before purchase.
Overall, product video for marketing is a powerful tool and can be an effective way for companies to showcase their products and reach potential customer
Types of Product Videos
Every marketing strategy now includes video as a critical element, thanks to its top position as the most consumed form of content. If you’re looking to leverage the power of video to showcase your product and make it memorable for potential customers, there is more than one way of doing so. Let’s explore them one by one.
1. Product demo video
A product demo video is a video that demonstrates the features and benefits of a product. Companies often use these videos to showcase their products to potential customers and explain how the product works.
The customer can use such a video to know how it looks and works in real life and even how to operate it. It often shows how the product works so the customer can understand it much better than an advertisement would let you know.
One of the main benefits of the product demo video is the credibility it brings to the table. The customer will find the company and the product more trustworthy with a product video.
A product demo video is often used to introduce the features of a physical product, like a printer, machine, kitchen appliance, etc. Hence, it can ideally be used by any company selling any physical product that has to be operated by the customer.
2. Product walk-through video
A product walk-through video is used to introduce a digital product to potential customers, detail its different features and demonstrate its capabilities. The video consists of screen captures and voiceovers or video inlays to show how a company representative uses the product in real life.
A product walk-through video’s benefits include creating trust and credibility with your potential customer. With a walk-through video, your customer can see the product in action. With screen capture software now readily available, companies can easily showcase their offerings to the public, cutting down on the doubts they might have about the product.
With a product walkthrough video, companies that produce digital products like apps, websites, software, eCommerce stores, etc., can demonstrate the use of the product.
3. Product unboxing video
A product unboxing video is a video that shows the process of opening and removing the contents of a product from its packaging. These videos are often created by consumers who have purchased a new product and want to share their experience of opening and exploring it for the first time. Companies can also create them as a way to showcase their products and create buzz around them.
Product unboxing videos are typically shot in a casual, informal style, with the creator providing commentary and reactions as they open the product and explore its contents. They can be hosted on various platforms, including YouTube and social media, and are often accompanied by additional content, such as product reviews or demonstrations of how to use the product.
One of the key advantages of using a product unboxing video as a marketing strategy is that the company can leverage influencers to create user-generated video content, which gains public trust.
4. Product launch video
A product launch video is a short way to introduce a new product to the market and generate excitement around its release. This kind of video typically highlights the key features and benefits of the product and explains why it is worth getting excited about. Product launch videos are often used as part of a marketing campaign leading up to the product’s release date, helping to familiarise potential customers with the product and building anticipation for its arrival. When the product is finally launched, customers who have seen the product launch video are likely to be more familiar with it and more eager to purchase it.
Product launch videos are made professionally, often featuring company executives. It is often considered an authentic iteration of product usage.
5. Product comparison video
A product comparison video is a video that compares two or more products to help viewers understand their differences and make an informed decision about which one to purchase. These videos can be useful for customers trying to decide between similar products and want to know more about their features, benefits, and drawbacks.
Product comparison videos may focus on a variety of different aspects of the products being compared, such as their performance, price, durability, or design. They may also include demonstrations of how the products work and may include feedback from customers or experts in the field.
Ideally, user-generated content can be used to show how two similar products fare side by side from a user’s perspective. It can be done using influencers or third parties.
A customer testimonial video features a customer of a business, product, or service speaking about their experiences and the value they have received from using the business, product, or service. Businesses typically use these videos to promote their offerings and provide social proof to potential customers.
Customer testimonial videos can create trust in the customer as they see other customers in their usual selves. Unlike paid actors, testimonials are about showing authenticity, which is often lost in the rhetorics of advertisements. Testimonial videos are often shot in an informal, conversational style and may include on-screen text or graphics to highlight specific points made by the customer.
A customer testimonial video is an effective form of video marketing strategy for any kind of product company, be it a kitchen appliance, soap, or even software.
How to Choose the Right Type of Product Video?
To begin, consider why you are creating a product video in the first place. Before hiring a video or animation production studio, take some time to reflect on the main purpose and goal of making a product video.
Are you looking to demonstrate how the product functions? Do you want to focus on particular aspects of the product? Or do you aim to showcase the brand’s personality through the video?
Answering these questions can help you determine the right format for your product video.
Using video for product marketing is a surefire way to generate awareness and win customers’ attention. But making product videos that really move the needle isn’t easy. There is a lot involved in the pre-production time, production, and post-production phases, and getting it all done within time and on a budget can be a tall order. This is where hiring a professional team like Cinimage makes a great deal of difference. With our seasoned team at the helm, you get started on your product video journey with ease and assurance of success.
Frequently Asked Questions
- What is a product video?
A product video is a promotional video designed to showcase a product and highlight its features, benefits, and use cases.
- What should a product video include?
Product videos contain information on the products and give potential customers a better understanding of what the product does, how it works, and why it might be helpful for them.
- How do you structure a product video?
A product video needs an attention-grabbing opening, an introduction with its description, the product’s highlight and how it will solve the viewer’s problems, a display of the product in action, and a call to action for the viewer.
- How can I make a good product video?
High-quality equipment, an experienced team, and thorough planning are the basic components that give shape to a good product video. You can achieve decent results with access to the right tools and resources. However, hiring a professional team of video production experts is the way to go if you want your product video to stand out and be effective.