10 Corporate Video Types Your Business Can Play With
Videos, in all their forms and flavors, are the undisputed heroes of the digital content world. Their engagement factor and ability to connect with viewers make them a potent tool for businesses of all stripes. Corporate videos, in particular, are a powerful way for companies to communicate their message, brand, and values to their audience in a visually engaging manner.
In this blog, we dive into different types of corporate videos that you can create.
1. Company Profile Video
Company profile videos are short videos that highlight a company’s history, mission, products, services, and culture. They are typically used as part of a marketing strategy to give potential customers an overview of a company’s brand, values, and offerings. Company profile videos generally focus on the people behind the brand, the products and services that make the company unique, and the company’s mission and vision for the future.
2. Industrial Corporate Video
Industrial corporate videos are videos that companies use to communicate their message to their target audience. These videos are typically used for marketing, branding, recruitment, and product presentations. Industrial corporate videos are designed to be informative, engaging, and visually appealing. They may include interviews, animations, graphics, or company operations footage. These videos may be used for internal audiences, such as employees, or external audiences, such as customers or investors.
3. Promotional Video
A promotional video is a short video used to promote a product, service, or brand. They are typically used to generate excitement, build brand recognition, and increase sales. Promotional videos can be used on various platforms, including social media, websites, and television. They can also be used in trade shows and other marketing events.
4. Recruitment Video
These videos showcase the workplace, company policy, perks, and company packages to recruit and onboard employees. Recruitment teams often deploy such videos on different mediums to attract top talent.
5. Internal Communication
Internal communication videos are used to share information within a company. It may be from the company to the clients or the employees. It is used to discuss a project, celebrate an achievement, or explain company policy.
When a person who has used your product or service or has previously worked for you vouches for you via a video, it is called a testimonial video. They are made so potential customers can relate to them and find them trustworthy.
7. Training Videos
New employees often require training to get into the groove of the company. It is more engaging than manual training, can be accessed at any time, and saves costs for the company. Training videos in animated video format or as explainer videos are a big hit.
8. Corporate Event Videos
Corporate events are often filmed and edited into videos. Events like celebrations, seminars, workshops, etc., are covered. These videos are used to showcase your activities to prospective clients and recruits.
9. Corporate Documentary/Behind-the-Scenes (BTS)
These are filmed in a documentary style which features the employees and stakeholders being candid about the company. It can include the company’s history, processes, achievements, etc. It is a great way to connect with the stakeholders.
10. Corporate Social Responsibility (CSR) Videos
Businesses often take up certain causes, like eco-friendly initiatives, charities, etc., as a part of their CSR. It can be about how the company takes care of its employees, the environment, etc. This way of giving back to the community can be filmed and showcased in the form of CSR videos, which helps to create a positive public image for the company.
The above-mentioned corporate videos are used widely to engage stakeholders and build a brand image. Videos need not stick to one particular format. It can be a mix of different formats. As long as you keep the message clear, it can be an excellent medium for reaching your target audience.
If making a professional video is not your forte, it’s best to leave your corporate video production in the hands of professionals. Hiring an experienced video production company like Cinimage guarantees a professional, polished, and powerful corporate video that engages your audience and inspires action. Our team is equipped to provide creative direction, script writing, filming, and post-production services necessary to make an effective corporate video.
Frequently Asked Questions
- What should a corporate video include?
A corporate video should have content that creates awareness of your brand, product, or service. It should be able to engage your target audience and clearly convey the message.
- How are corporate videos different from other kinds of video formats?
A corporate video is different from other videos in that it is not aimed at the general public; it has a specific audience in mind. It has many different categories like brand videos, testimonial videos, social responsibility videos, etc.
- Why is corporate video important?
It is an essential tool for marketing purposes. Corporations use it to engage their stakeholders while increasing their brand value creatively.