Making the Perfect Promo Video?
Promo videos are one of the best marketing tactics for selling products and services. It is a great tool to leave an impression on the customers and call them to action. Customers actively look for online video content to educate themselves before purchasing. It is a short and precise video giving the customer all the information they need about your products and offers.
In this blog, we look at what is a promo video and break down the making of it in a step-by-step manner.
What is a Promo Video & Why Make One?
A promo or promotional video is used to promote a specific marketing initiative, event or sale. The idea is to grab your audience’s attention with your offer and provide them with all the relevant information they need.
Promotions are a proven way to bring in customers. Offering discounts and coupons give customers the sense of making a great deal, making them happier and more likely to purchase. Promo videos are a great way to increase brand awareness. By sharing your promotional video on social media or your website, you can reach a larger audience and get your brand in front of more people. This can be especially useful if you are a small business or a new company trying to build a customer base.
By highlighting the features and benefits of your product or service, promo videos help you convince potential customers to make a purchase. This can be especially effective if you include customer testimonials or demonstrations in your promotional video.
Promo videos can also help improve customer engagement. By providing a visual and engaging way to learn about your product or service, you can keep potential customers interested and more likely to interact with your business.
Finally, promotional videos can help you stand out from the competition. With so much online content, it can be tough to get noticed. But by creating a professional and well-produced promotional video, you can set yourself apart and showcase your business in a unique and memorable way.
Steps for Creating the Perfect Promo Video
Creating a promo video for your product or service is a great marketing idea. Here are the steps to make the best promo video.
Step 1: Outline the goals and message clearly
Your promotional video should have a clear and specific goal. The video should be about how your product helps solve certain customer problems.
This has to be as narrow as possible. This cannot be something as vague as increasing sales. Make sure you pin down that one result you are looking for with this promo video.
Once you have that clear, the message of your video also becomes easier to figure out. It should be something that aligns with the goal of your video. Once it is clear, the whole process of creating a video is driven by this.
Step 2: Decide the format
Every promo video needs to have a certain format. What you intend to show is evident in step 1. How do you show it? Is it going to be explanatory, are you using customer reviews or testimonials, is it going to introduce your product, is it about an event? These are some of the questions you can consider when starting to create a promo video. This will give you an idea of what kind of a set and what props, cast, and costumes you need.
Step 3: Write a video script
The script is the backbone of video production. It would be foolish and futile to get down to make a video without a script. Whatever you hear and see should be outlined in the script. The scene-by-scene outline of the visuals, dialogues, and music is written in the script.
The script must be engaging, personal, and easy to understand. Dialogues that seem unnatural and forced won’t generate interest and fail to hold your audience’s attention.
Step 4: Create a storyboard
This is where you flesh out the script and make it a whole. A storyboard should have everything on the video. There should be a thumbnail for each frame and scene with notes for each. Storyboards elaborate on each scene with descriptions wherever necessary. It is an ideal tool to ensure your video is cohesive and comprehensible.
Step 5: Shooting the video or gathering existing footage
This is where you put together your video. You can either shoot the video according to your script or put together existing footage to make your video.
Recording the video may be testimonials from customers, which may be customer-generated content, another great way to maintain the authenticity of your brand. It may be footage showcasing your product and its features. It can also be a video of your team members showcasing a service. If it is a digital product you are promoting, it can also be a screen recording of your product.
Step 6: Record the Audio/ Put together the Music
The audio is usually put together after you have done the video. You will need extra audio equipment if you simultaneously record the video and audio. Bringing in voice artists to dub for your video makes it more aesthetic. Doing it in a dubbing studio yields the best quality.
Music is also critical to bring about the right tone for your video. Find the music that suits the emotion you are trying to evoke. Is the video sentimental, inspirational, or peppy and energetic?
Step 7: Edit your promo video
Post-production is the next phase. This is where you put together all the audio and video, stitch them together to sync, and add the necessary effects and transitions to complete the video. It is in post-production that a video comes to life.
This is also where you add all your graphic elements. You can add transitions to your logo, use a consistent color scheme, etc.
Step 8: Have a call-to-action
In a promo video, a call-to-action may be a final still frame that brings together the offer you put forward, the relevant dates, prices, etc. Your brand logo should be visible. The colour scheme also has to be consistent with your other frames. Remember, this image summarizes the video and, therefore, should leave a lasting impression on your audience.
Wrapping Up
A promo video is a fantastic tool in one’s marketing arsenal and using the above steps, you can create one. But if you want to make a promo video that stands out, simply following the steps isn’t enough. You will need the right equipment, like a professional camera, audio and light setup, etc., and a team with the skills and experience necessary to create a high-quality promotional video. They must know how to shoot and edit footage, write scripts, and use special effects to make your video stand out.
Plus, creating a promo video can be time-consuming, especially if you are not familiar with video production. This is why hiring a professional video production company like Cinimage ensures you get a high-quality and polished promo video that effectively promotes your business. We have a solid team of talented writers, videographers, and editors who are experienced in creating promo videos on time and within budget so you can save the hassle and focus on running your business. Get in touch to know how we can help you create a promo video you’ll be proud of.
