From the time of cable TV to streaming channels, we have come a long way. Youtube was the turning point for how we consume video content.
From tutorials to advertisements and episodes to vlogs, Youtube has come quite a long distance in creating a platform for every type of individual, audience, and promoters alike. Presently Youtube is a big platform for every kind of presentation.
According to CISO, 82% of internet traffic will be online videos in 2022. And 55% asked for more video content. According to Wyzowl’s report, the use of digital videos for business marketing has increased from 63% to 86% in the last three years. Not to count other social media platforms,
The Fintech market had been on a gradual and steady rise since its establishment and skeptic acceptance. Before the arrival of lockdown in 2020, Global Fintech Adoption Index 2019 showed that growth rocketed from 16% to 654% from 2015 to 2019.
If that wasn’t enough, the lockdown conditions saw heavy traffic towards Fintech apps. Indisputably, the Fintech market is well-established, but it is also complex. The inclination towards the market has more to do with public need than ease of use of understanding.
84% of people trust online reviews equivalent to personal recommendations, and 64% are more likely to buy after a video.
Let’s approach video testimonials from a different perspective. For a piece of office equipment you want to buy, you look for all its features and measure the lengths in the space based on where you’d like to place it. Then you look at the reviews.
Short videos are a trendy digital ad medium. There is no other way to put it. The people browsing digital platforms like social media have been into the habit of immediate consumption, and the many channels have adapted to it. A good example is the popular search term, ‘how to make a short video.’
Our production team can answer your questions and create custom plans that fit your needs. We’ll even produce a script for your video — for free.
